Brazilian football legend Ronaldinho Gaúcho has ventured into the cryptocurrency market with the launch of his digital token, STAR10, on the Binance Smart Chain.
He announced the project on social media on Monday, encouraging fans to be part of this new initiative.
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STAR10 initially experienced a strong start, surging significantly upon launch. However, its price has since declined, currently trading at $0.1543, with a market capitalization of approximately $12.45 million, according to data from CoinMarketCap.
The token offers exclusive benefits to holders, including signed memorabilia and access to an AI-powered assistant. Despite these perks, Ronaldinho’s involvement in cryptocurrency has sparked skepticism due to his past associations with controversial crypto ventures.
Blockchain investigator ZachXBT has linked him to projects such as World Cup Inu, Atari Chain, and Lord Society NFT, all of which have faced scrutiny.
One of the most notable controversies was the 18kRonaldinho project, a cryptocurrency initiative accused of being a $61 million pyramid scheme. Ronaldinho has denied any wrongdoing, claiming his name and image were used without his consent.
